Sustainability

We want to be completely transparent about our process.

If we are being totally honest, the most sustainable thing anyone could do is stop producing and shipping things altogether. Even the most natural materials and processes still take something from the planet. Nothing we make is neutral.

But that's not the world we live in. Making art, craft, and textiles brings real joy into people's lives. We need clothes, we need homes, we travel, we want beauty around us. So for our business, sustainability has never been about claiming to have solved the problem. It's about being honest with myself about the trade-offs and constantly working out what I can actually do to lessen our impact.

We would love to see a world where we buy less, buy better. Fewer things, made to a higher standard, that last longer. That alone reduces production, resource strain, and the churn of cheap, fast consumerism far more than any single "eco" material choice.

Why textiles are genuinely difficult

Textile production has a low bar. Almost every option involves some kind of trade-off. A fabric might be made on the other side of the world, made under poor working conditions or travel thousands of air miles. Polyester is harmful to produce and never fully biodegrades. Even natural fibres like cotton can carry a heavy environmental cost, particularly around water use. And unless a fabric is naturally dyed, most dyeing processes rely on chemical treatments.

There is very little textile production that causes zero harm at some point in its manufacturing.

Why everything is made in-house

Producing in-house means we know exactly what materials we are using, how much energy and water go into each piece, and precisely where every fabric comes from.

Fabric sourced from Europe and Ireland
All of our fabric comes from Europe or Ireland, regions with strict regulation around textile production, chemical use, and waste management. Our current suppliers hold the following certifications: Linas, European Flax, premium linen fibre, OEKO-TEX®, Global Recycled Standard, grown without pesticides, powered by green energy; and Baird McNutt, powered by green energy, ISO 14001 certified, REACH compliant.

Why linen?
We mainly work with linen. After researching the alternatives, it stood out as the most sustainable fabric for our set up:

It's produced in Europe, meaning significantly fewer air miles than fabric shipped from further afield; flax, the plant linen is made from, captures carbon as it grows, roughly 3.7 tonnes of CO₂ per hectare; flax is an excellent rotation crop, and grown on the same land every 6–7 years it improves soil quality and boosts the yield of whatever's planted next; and flax needs no irrigation, growing on rainfall alone.

Water-Based Inks from MagnaPrint
We print using water-based inks, mainly from MagnaPrint. Unlike solvent-based alternatives, they contain no harmful or toxic chemicals, making them safer both for us and for the environment. They're made mostly of acrylic resin and water. The water evaporates during curing, leaving a noticeably softer print than solvent-based ink allows. They also mean we can clean our screens without reaching for harsh solvents.

The specific pigments we use are MagnaPrint Eco Pigments, certified to OEKO-TEX® Eco Passport Class I, ZDHC Confidence Level 3, GOTS Approved Input*, and Nike RSL compliant.

(except Green HB)*

Natural Dyes from George Weil
Alongside our water-based inks, we also work with a small range of natural dyes, using ingredients sourced from George Weil.

Recycled, Plastic-Free Packaging
We package every order in brown recycled paper, sealed with brown paper tape, with no plastic and no synthetic padding.

Goals

Screen printing is manual so requires very little energy. However it does require a lot of water to wash screens between each print. We plan to create a rain water collection system on our studio roof so we can use rainwater to wash our screens.

We love working with natural dyes. Sadly they fade so quickly, so its not possible at the moment to print with them. We aim to spend some time developing a collection using un dyed linen base cloth and natural inks.